Case Studies

Campaigns that became conversations.

Challenge, mechanic, technology and measurable results — a selection of the engagement experiences we've shipped.

Gamified Consumer Promotion

Cadbury Perk

Play & Win

A 90-day obstacle-dodging game joined by missed call or microsite, with leaderboard scoring and a ₹10 lakh mega prize.

Missed-call Sampling

Dabur

Dant Rakshak Sampling

A 45-day sampling drive: a missed call triggered an SMS link to claim a free Dant Rakshak sample, building a first-party database.

Code-based Promotion

Shri Lal Mahal

Festival Dhamaka

A 45-day festive rice-brand promotion with Mobikwik: scratch-card codes texted in for cash rewards, with a Swift Dzire grand prize.

Panasonic

Mahaphoneutsav Tambola

A weekly Tambola game where every product purchase earned a ticket for Sunday games — sustaining engagement across the campaign.

Registered users

Cashback Promotion

Mirinda

Mobikwik Cashback Offer

A 90-day beverage promotion: label codes redeemed for ₹10–₹30 Mobikwik wallet cashback, at massive scale.

Code-based Promotion

Britannia

Bread Better toh Offer Better

A 30-day bread promotion: unique pack codes entered for a daily draw of 50 gold coins, with ₹10 Paytm cashback for everyone.

Code-based Promotion

Mattel

Toy Blast

A 60-day toy campaign: packaging codes submitted for daily hampers and a Volkswagen Polo grand prize — winner of two Gold Awards at ACEF 2020.

ACEF 2020 awards

Voice Engagement

Panasonic

Shout To Win

A 60-day in-store campaign: a missed call triggered a callback where participants shouted “Panasonic” — the loudest each day won.

Health Activation

Fortune Vivo

HbA1c Test

A 60-day health promotion across Delhi NCR and Mumbai with Healthians: product codes redeemed for free HbA1c diabetes tests.

Voice + IVR Quiz

Royal Stag

Are You the Biggest Fan?

A concert promotion in Delhi and Mumbai: a missed call led to an IVR quiz of three artist questions, with tickets via lucky draw.

Concert tickets

Britannia

Khao World Cup Jao

A 2019 Cricket World Cup campaign: pack codes texted in accumulated “runs”, with centuries earning vouchers and World Cup tickets.

Registered users

World Cup tickets

Retailer Activation

OREO

Red Velvet India Launch

A metro retailer launch: retailers registered on a microsite to receive automated, personalised animated videos to share.

Retailer Loyalty

Emami Fair and Handsome

Gold Rush

A 60-day retailer-exclusive promotion: scratch-card codes from product boxes texted in for gold and silver coin rewards.

Nestlé Maggi

Pazzta — Trip to Italy & Spain

Two consecutive 60-day campaigns: batch codes from packs texted in for all-expenses-paid trips to Italy and Spain, plus merchandise.

Rural Recognition

Mahindra

Bolero Super Stars Award Programme 2019

A rural recognition programme (starting in Rajasthan) selecting standout tractor owners via survey data — honoured at village, block and state levels.

Recognition levels

WhatsApp Engagement

Jack & Jones

Inflight Promotion

A 30-day in-flight magazine campaign: readers messaged a promoted WhatsApp number to receive a ₹500 discount coupon.

Code-based Promotion

Kohinoor Rice

Asli Bharose Ka Asli Tyohaar

A 60-day Gujarat-focused loyalty campaign: pack codes texted in for auditor-selected wins including ₹1 lakh solitaire pendants and daily gold coins.

Nescafé

Buy and Fly Bonanza

A 60-day pan-India campaign: 200g pack codes texted to an external auditor for trips to Thailand and Paris, plus iPhones, TVs and more.

Registered users

Thailand & Paris

WhatsApp Activation

Fortune Sunflower Oil

Selfie With Akshay

A 30-day Kolkata campaign: consumers sent a selfie with the product via WhatsApp for a chance to meet Akshay Kumar.

Cadbury Bournvita

Breakfast in Paris

A 60-day pan-India campaign: pack codes texted to an external auditor for a trip to Paris, with daily TVS Jupiter scooter giveaways.

Registered users