Code-based Promotion

Asli Bharose Ka Asli Tyohaar

Kohinoor Rice

Campaign film — coming soon

15,000+

Participants

₹1 lakh

Top prize

Challenge

Build festive trust and loyalty in a key regional market.

Objective

Reward purchase with credible, audited prizes.

Solution

Consumers texted pack codes; an external auditor selected winners of solitaire pendants and daily gold coins.

Technology used

SMS code submissionAudited draws

Results