Health Activation

HbA1c Test

Fortune Vivo

Campaign film — coming soon

4,000+

Health tests

2 metros

Regions

Challenge

Build relevance for a health-positioned oil through tangible benefit.

Objective

Convert purchase into a meaningful health action.

Solution

Consumers redeemed product codes for free HbA1c tests via a Healthians partnership.

Technology used

Code redemptionPartner integration

Results