Cashback Promotion
Mobikwik Cashback Offer
Mirinda
Campaign film — coming soon
40L+
Participants
₹10 cr
Vouchers
Challenge
Drive volume and repeat purchase across a wide beverage audience.
Objective
Reward every purchase with instant, low-friction cashback.
Solution
Consumers redeemed under-the-label codes for Mobikwik wallet cashback via a voucher platform.
Technology used
Voucher platformWallet integration
Results
- 40 lakh+ participants
- ₹10 crore in gift vouchers
- 90-day campaign
