Retailer Loyalty

Gold Rush

Emami Fair and Handsome

Campaign film — coming soon

24,700+

Retailers

800

Coin winners

Challenge

Secure retailer push and shelf priority for the brand.

Objective

Reward the trade for stocking and selling.

Solution

Retailers texted scratch-card codes from boxes to win gold and silver coins.

Technology used

SMS entryReward fulfilment

Results